“Relentless socialization”.
No, that doesn’t mean you need to throw parties, it means you take your most important ideas and figure out ways to get people to talk about them more.
If certain ideas are talked about, then certain ideas are spread. If the most important ideas are spread successfully, then the company’s culture becomes stronger.
How do we do that? By creating what we call “social objects”.
“Social Object” is an anthropological term, which we first got from our friend, Jyri Engstrom way back in the early days of Web 2.0. It basically means the reason two people are talking to each other. People don’t talk to each other in a vacuum, normally there has to be a reason. That reason is the Social Object.
For example, you and your friend might be talking about a favorite movie, or a favorite song, or a person you both know, or a political candidate. In the context of your conversation, these are social objects.
This is why Obama’s famous “Hope” poster or Trump’s MAGA hats were so successful. They were great social objects, things people could use socially to spread a political idea with.
Big ideas don’t spread by themselves. They need a social object to attach to.
So the next question is, what are your org’s big ideas, and what “social objects” are you using to spread them? Is it working? Let us know.
