Lots of folks think they need to own the platform, not just be able to use it.
Sure, you can try to be like Zuk, but the chance of that happening is one in many millions. You are much better off figuring how to use what Zuk built to monetize what you are doing.
A great example of how to do this explained on our friend Joe Polish’s podcast, whereNicholas Kusmich discusses how he uses Facebook to to generate huge amounts of business.
You can try to build the ocean, but sailing on one is a lot easier.
