From Johnnie Moore [one of my favorite bloggers, by the way]:
And (doh) that’s what Hugh’s Blue Monster schtick is about, right? As I get it, the Blue Monster as represents all the energy that keeps people at Microsoft despite its frustrations – and the idea that it needs to be unleashed.
Yep. That pretty much sums it up. Thanks for that, Johnnie.
Taking a Blue Monster-type tack may be the wrong move, of course [I’m a cartoonist, not a soothsayer]. But besides rearguard actions defending their core cash cows, what other option do they have? What other option does any large company have, with a mature brand and a vast army of shareholders? Serious question.
