This is why there’s religion. This is why there’s Star Wars. This is why there’s politics. This is why there’s Crossfit.
And if you’re smart and or fortunate, it is why there’s your business, as well.
People need to belong to something larger than themselves. Part of it is social, part of it is transcendent.
And if you can create this while you’re still on this Earth, there are few better ways to spend one’s time.
