“The processor is an expression of human potential.”
That was the idea I came up for Intel, for the CES show in Vegas.
A silicon chip as blank artist’s canvas, as it were.
i.e. What the processor can do is not that interesting. What THE USER can do with it, well, that’s far more interesting.
It’s not enough to just shout out at the top of your lungs, “More speed! More power! More performance!”
Because that is not fundamentally resonates with us as human beings.
Then again, yakking endlessly on about “Human Potential” also gets old really fast. You start sounding like one of those new-age gurus in no time. Yuck. Dreadful.
The simple fact is, as divine creatures as The Creator might have made us, we still have to live in the real world. We have the inner world to navigate (“Human Potential”, “Spirituality”) and the outer world (“Performance”, “Results”).
This intersection between our inner and outer selves is what it means to be human. Whether we’re talking about spiritual quests- finding God- or something more prosaic, like just trying to execute a marketing plan- Intel, in my case- the interesection remains. It never goes away.
And Thank Christ for that.
[PS: I’m hoping that people at Intel read this. If you know anybody there, please send them to this link, Thanks!]
