Innovation started way before the iPhone.
Or the mobile.
Or even discovering electricity.
Innovation is putting ideas together to make life better. Simple. Whether the product is wheel-shaped or lets you talk to your grandma from across the world — that’s something else.
But innovation answers to culture before it answers to technology. It answers to need. The perfect example of this is the car parts incubator.
Neonatal units cost $$$$$ to build — and then again to maintain. When Cimit was faced with the challenge of developing neonatal care units that could be maintained affordably abroad, they turned to Design That Matters to create something from nothing.
Which they didn’t do. Instead, they created something from car parts.
Finding replacement parts for baby incubators is difficult, if not impossible, in third-world countries, but car parts are everywhere. Finding creative ways to put these pieces together to build units affordably that can be fixed as needed — well, that’s innovation beyond our wildest expectations.
It doesn’t have to be fancy. It just has to work.