the adventure has begun...

[A video still of the “Dream Big” T-shirt, from Loren’s camera.
Loren Feldman left Alpine, Texas this morning, heading home after a week in town shooting videos.
The Stormhoek party was a great success. People really liked the t-shirts- it seemed to resonate. We printed up about 40 shirts- they were gone quickly. Most gratifying for me was how well the received the Stormhoek was.
“Damn good wine,” I heard more than once.
The owner of the biggest liquor store in town told me, “You may be on to something here.”
Loren has hours and hours of footage. Expect to see it online over the next few weeks- but that’s his department.
The first time I tried marketing Stormhoek, I did it mostly online, getting my fellow bloggers to help spread the word. This time it’ll be mostly offline. Me reaching out to real people here in West Texas etc. Trying to keep the whole thing interesting and meaningful.
If we can get West Texas nailed, we can get the rest of Texas nailed. And if we can get Texas nailed, ditto with the rest of the country.
The adventure has begun…

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Milan Davidovic

15 years ago

I wonder if there are other Hughs out there ready to do in other places what Hugh’s doing in West Texas.

Bruce Lynn

My best man at my wedding ran a wine shop and explained the concept of viral marketing to me a decade before the internet as I was helping an African brewery import its beer into the USA (exotic imports were taking off and Biere Benin of Togo was the best beer in West Africa).
He explained that when a customer walks into the store and asks for the bottle he has doesn’t know and doesn’t carry, then he will say, “Never heard of it.”
When a second customer comes into the store and asks for the same wine, then he will respond, “No I don’t carry that wine, but you are the second person to ask about it.”
When the third customer comes into the store and asks for said wine, the proprietor’s response is, “We don’t have it now, but by golly we are going to start carrying it as soon as I can.”
The key to viral marketing is to get 3 customers to ask for it.
His other great insight into wine marketing was that most customers “Buy the label and get the wine for free.”
Curiously, Clifton has now moved to a different sort of ‘wine marketing’ later in his career as he entered the Catholic priesthood.

Dick

Nice work.
Now if you could only find a way to get the wine here in Wood County, TX
ya, umm, probably not going to happen 😉 know what I love about living in a dry county? Absolutely nothing.

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