supergenius conference in nyny next week

I’ll be in New York next week, speaking at Supergenius, the Word-Of-Mouth conference organized by Andy Sernovitz and his team.

I designed two prints for the event, based on Andy’s two favorite WOM lines.

My take on Word-Of-Mouth? Two thoughts:

1. Would anybody tell a friend? If it’s a social object, yes.

2. Advertising is the cost of not being a social object.

I’ll let you figure the rest out on your own…

Thanks to Andy for putting on such a swell show. Can’t wait!