Cool. Stormhoek got a wee mention in a Businessweek video, courtesy of Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon.
Greg speaks about marketing in the Web 2.0 space in the context of “Outreaching to Influencers”, which, of course, is the obvious way to go about it. At least, that’s true in the early phases of any venture… but it’s the later stages where the REAL money is made.
