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1. A few weeks back I mentioned that I was back working with Stormhoek, the South African wine.
2. I mentioned that I had painted a billboard:

“Stormhoek. Made in South Africa. Drunk in West Texas.”

3. I mentioned that there was no marketing budget to speak of, and that also I lived in West Texas, so with these limitations we were going to have to improvise.

4. Watch the video here to see the story begin to unfold…

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JD Lasica
JD Lasica
15 years ago

I like it, Hugh. You pouring?

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David Everitt-Carlson
David Everitt-Carlson
15 years ago

Next time, keep the cameraman off the Stormhoek before the shoot!

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Taylor Brooks
Taylor Brooks
15 years ago

Sounds like you’re developing a Texan accent as well!

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Mary McKinney
Mary McKinney
15 years ago

Great Billboard. Makes me want to drive by.
I haven’t blogged in almost 2 years and thus haven’t checked out yours for a while. (I seem to go in phases with blogging since in my life it is a fun form of procrastination self-justified as a bit of marketing…) Glad to see that you are still posting.
I’m forever grateful for your art and your writing about creativity.
(A Thanksgiving Thank you note.)

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charles faris
charles faris
15 years ago

there’s no such thing as the boondocks anymore, is there? we are all connected.

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Michael
Michael
15 years ago

I want drive 15 hours to Texas to have my picture taken with this sign…
What about people emailing you for a local version of the sign that they could post locally? Drunk in Chicago, Drunk in Peoria, Drunk in…? Or should we get off our asses and make our own…
Will this sign show up in Google streetview? Heh.

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Liz
Liz
15 years ago

That’s a great billboard.

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CT Moore
CT Moore
15 years ago

I live in the part of Canada that consumes the most wine in the country (about 20 liters per person per year). I wonder how it would sell here. The government controls commercial distribution here, so the liquor stores (gov’t owned)have a very limited selection. If you want something different, you have to go through a private dealer.
If you can help me get a bottle of Stormhoek, I’ll trade you a before and after video.

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Jon
Jon
15 years ago

WTF!?!
I thought you were Scottish!?! You sound like a Texan!?!
I want my money back!

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Alexia
Alexia
15 years ago

Good grief Hugh, I can’t bear the suspense, it’s as bad as ’24’ only thankfully without the clock ticking and the quadruple cliffhangers. Maybe you could work that in, with a couple of action-packed dive dive rolls a la Jack Bauer.
Will be tuning in next time for the rest of the story. Merci beaucoup!

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tex1sam
tex1sam
15 years ago

4 miles on the Alpine side of Marfa; wouldn’t that give you a glimpse of the Marfa Lights? Perhaps inexplicable natural or supernatural phenomena will help this promotional campaign go viral.

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Greg Marquez
Greg Marquez
15 years ago

I like it, even the purposeful(?) amatureishness. But the real Hugh bears almost no relation to the Hugh of my imagination.

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hugh macleod
Editor
hugh macleod
15 years ago

Yeah, Greg, Reality is a cruel mistress 😉

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RKR
RKR
15 years ago

I like it! So, don’t hate me!
Kind of a Brokeback Mountain Meets Mail-Pouch advertising…
Very do-able!
May I suggest for the next billboard, “Stormhoek” The South African Wine that compliments Texas Bean Cuisine.
😉

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KAPITEL
KAPITEL
15 years ago

the corporate future.

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kathleen
kathleen
15 years ago

Great idea, a little bit no country for old men, but still original enough…

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David Johnson
David Johnson
15 years ago

Standing out from the crowd is always a good thing unless you have an extra set of eyes (but then again my mother use to swear she did).
I find that my most creative ads always come from having no money to spend! lol
I like its amateurish feel, works for me!

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Lance Shields
Lance Shields
15 years ago

A fine experiment Hugh…imaginable customer interaction is drive-by bulletholes. Another layer to the art.

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Michelle
Michelle
15 years ago

Did you say RECKON?
I’ll be keeping my eye on this one…
I grew up in the middle of nowhere, so will be interesting to see how far nowhere has come in twenty years.
I like it.

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Keith Combs
Keith Combs
15 years ago

Where’s your horse?

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Erica
Erica
15 years ago

Firstly, did the owners tell you what Stormhoek means?
Seoncdly, what do you think of South African wine in general as well as Stormhoek?
I am from South Africa and I have been personally impressed with the way South African wine has improved over the past ten years. What do you think?
Tweet me at ericavH.
Thanks and I look forward to your response!
Erica

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Ed Brenegar
Ed Brenegar
15 years ago

FYI, Stormhoek Pinotage is now available in Western North Carolina. A very nice red that I can enjoy everyday.

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