I got the idea for the illustration from listening to Guy Raz interview Michael Dell on the“How I Built This” podcast (which is excellent, by the way).
Michael Dell knew from early on that if his company wasn’t constantly building something new, interesting, useful and of outstanding value, he’d be out of business really quickly.
That is true in every business, of course, but it seems especially true in the computer hardware business. It’s a harsh reality, and certainly not for the faint of heart.
But if you can internalize it somehow, make it your own, not just some maxim you cut and pasted onto your life arbitrarily, then you’ll have incredible power.
A power that will sustain you over time, good and bad.
Build or die. There are worse ways to live.