… Which is another way of saying, more like human beings, less like machines.
It’s not that companies don’t need or have machine-like parts.
But it’s the company’s humanity which makes the company unique. And it’s this uniqueness that creates the actual value.
Why? Because anything that can be copied will be copied somewhere else, for a lot less money.
This means, your culture is the one thing your competitors can’t steal from you (to paraphrase our friend Tony Hsieh). They may clone last year’s widget, but they don’t have Shel in Marketing, or Bob in Sales, or Sophie in Engineering.
Being you is the killer app.
