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[Neville has the backstory here. About 4-5 minutes long…]

“It’s not the object that’s important, it’s the conversations that go around it”.

Mark Earls pipes in:

“The future of marketing” indeed. It’s not what you (brand, ad) do to them that matters, it’s what they do to each other.

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Devin
Devin
17 years ago

That makes perfect sense.

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Frank Roche
Frank Roche
17 years ago

Hugh, that was excellent. It was great to see you in your element and advancing your story with your art. Fun stuff!

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Valeria Maltoni
Valeria Maltoni
17 years ago

What is interesting to note is that while movement is good with a live audience, it makes you dizzy when you watch it on video 😉 You were easier to follow when you slowed down your rhythm towards the middle-end of the conversation.
I’m sure I do the same. In fact, I know I need to remember to slow myself down in the beginning and use strategic pauses to drive the message home. Particularly helpful to think of verb (action) tied to object.

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Catherine
Catherine
17 years ago

Hi Hugh
Great stuff…. i always find the best presenters (even the “best man” at a wedding) are those that walk the room, those that have movement, those that ask the audience questions/interact with the audience… so well done…
It’s nice to see you take the message out there and i think the point about the conversations that form around the social object is a very important one….
Give me a call tomorrow… i’m thinking about something like this for an innovations conference….etc. (you know where i’m coming from!)

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Richard
Richard
17 years ago

loved it.

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Matt
Matt
17 years ago

Social Objects! This makes the Ethnomethodologist in me shout for joy! People are starting to get that objects(nouns)are NOT enough! Conversation and interaction are key.

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theresa
theresa
17 years ago

Looking good, Hugh! 🙂

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james
james
17 years ago

social objects wine – you probably know all about these guys – http://www.yellowtailwineusa.com/blog/
best wishes – sorry so many new cartonns had to scroll way back to find a relevant post to comment on – cheers! James

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