We all have heard THAT definition of insanity a hundred times.
The problem is that many people just wish they lived in an alternate reality. Do the same thing, take no risk, feel super comfy, and just get awesome results. Yay!
That alternate reality doesn’t exist, sadly.
To paraphrase David Ogilvy, most people hate to think and will go to great lengths to avoid it. The current version is, people hate to think and don’t want to take risks. Good luck with that.
If you want change, real change, the kind that will get noticed, you gotta be willing to do the kind of stuff that our buddy Steve does over at Microsoft. Basically, be willing to do something every so often, that might get you fired.
Sounds scary, but that is the world we’re living in.
