[This is just a rumor at the moment…]
[Scobleizer.com]
[Bonus Link] Great post on MicroBranding from Johnnie Moore:
“It’s all an experiment.”
My own take on microbranding is to realise that small stuff matters. Too many brands try to bash us over the head with their fixed propositions, values statements, idealised lifestyles etc etc. (And we’re just their customers, think what it’s like for people who work there.)
