The best innovators don’t create need: they answer needs.
We’re creating for the consumer, after all. And, while we need to profit, we also need to make them happy.
Never mind the satisfied customer — let’s talk about the loyal customer. The loyal customer feels valued, like their opinions are important in the product’s development. They don’t have to be in touch with the company; they just have to know that the company has their best interests at heart.
The creative part is looking past the show and the product updates to get to what users really need.
Finding and showing users how your product answers their fundamental desires.
Addressing your product’s added value.
Theatre is art. Creativity is building. Business is solving problems.
