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Johnnie Moore, my frequent collaborator on All Things Evil, makes a good point about Social Objects:

So don’t let all the talk about social objects make you think that marketing is all about the props. The props are great if they spark relationships, and they may look important as markers of relationships… but they’re not the real magic.

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Dave Armstrong
Dave Armstrong
16 years ago

I have several social objects that always bring me in close contact with others and start great conversations.
My recumbant bike that I take on the riding trail. Everyone wants to look at it, talk about it, and I let anyone who wants to take it for a test ride. Never ending conversation starter. Sometimes you can’t end it.
My fake fur coat. Total strangers comment on how nice it is and then they touch it, basically pet it, multiple times. I don’t know what brings that out in people, but it is nice to be petted.
My iPhone. This starts a half hour conversation with anyone that sees it and wants to know how it works.
My pro grade digital camera. I actually let people hold it, look through the view finder, take some pictures, and look at them on the viewer afterwords. I tell all the chicks that I do professional nude photos and to call me if they want some free shots for their portfolio. I have more takers on this one than rejects. And I really am only after the photos. My wife and I are very happy together. I am trying to get Hugh into this hobby thinking he will meet some great friends this way …
Dave

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James
James
16 years ago

Not social objects, unless you count the IE8 revelations as the social object causing must conversation and consternation around the web.
Anyway, http://www.molly.com/2008/01/24/me-ie8-and-microsoft-versioning/ is a stunning critique of how Microsoft is failing at transparency that you (as part of the blue monster) should be looking in to.

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hugh macleod
Editor
hugh macleod
16 years ago

Interesting link, James. Thanks for that 🙂

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Catherine
Catherine
16 years ago

OI!!! i just saw your facebook edit and giggled! So you’ve changed from Catholic to “Protestant” huh ;0)…… Gotta love ya!

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Catherine
Catherine
16 years ago

OI!!! i just saw your facebook edit and giggled! So you’ve changed from Catholic to “Protestant” huh ;0)…… Gotta love ya!

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