it's doc's world. we just happen to live in it.

Will business resist and die? How many will welcome and adapt quickly? How will business models change? Will I buy a car online? Or a house? Will I take a virtual drive or a walkabout? Will it suffice? Will it fulfill?
Will the walls tumble like Jericho? Or remain firmly intact and prove Doc wrong?

I don’t really go along with Dos Searl’s notion that what we need to do is:
“equip customers with means to tell whole market categories exactly what they want, and have vendors compete to give it to them”
We do need to know what customers want but we can’t rely on them telling us.
Here is a link to a short video from innovation strategist Tony Ulwick who consults on innovation strategies for Microsoft amongst others. Check out video3 “outcome driven innovation”
http://timberlinevideo.com/clients/strategyn/
apologies for the quality – this is a rough edit version of a DVD

Wow, that’s totally awesome, it’s s-o-o-o-o cool.
Only one problem. The earth isn’t flat, it’s round, however much Thomas Friedman would like it otherwise. It used to be calling the earth flat marked you as a moron. Now it’s a sign that you’re about to blow $600 on an iPhone. It still takes a very long time to travel around it, and if you actually care what it contains (apart from what your friends in Facebook tell each other, that is), it takes a bit of digging — and digging (unlike typing) is hard work.
I’m reminded of when people trying to figure out Richard Nixon called him “two men”, one good, one bad. Actually he was one man, and the truth somewhere in between.
If you really want to break down walls in companies, make sure you know what the walls are made of, and why they were put up in the first place. Otherwise, with all your good intentions, you may just end up in open-plan cube hell.