The advertising titan, Leo Burnett once famously said, “Great ads don’t care who wrote them”.
Leo just wanted a great ad to show to the client- he didn’t care if it came from the star copywriter in the corner office, or the guy in the mailroom.
This attitude allowed everybody on the team to participate, to bring their best selves to bear on the problem at hand.
This is how great teams operate- Everyone participates.
