[A screenshot from the video: a Rackspace banner, in my handwriting etc.]
I love this Rackspace video. No thespian voiceover. No pompous top-down message yak yak yak about how great they are.
In this video, they’re not saying it, they’re SHOWING it.
What are they showing? Well, that’s for us to figure out, all by ourselves.
Isn’t marketing much nicer, when people treat each other like grownups?
[Disclosure: Rackspace is a gapingvoid client. And a damn good one, I might add. Check out our work here etc.]
gosh, you can just feel how important culture is… blows my mind how few organizations get it…
[…] post from Hugh McLeod made me think. Too many times, in my teaching gig, I treat kids like – well […]
Rackspace delivers for Paulo Coelho, to the tune of 288,281 views per day.
Loving gapingvoid’s customers is good business.
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