Advice to employers: If you want to attract Millennials, don’t offer them a job, offer them a cause.
Millennials aren’t worried about starving to death; they’re not worried about being killed in wars or dying of the plague. This isn’t the Fourteenth Century.
No, millennials are worried about ending up with a meaningless life, an existence without purpose.
Millennials are in search for a compelling narrative, one that takes their gaze away from the abyss.
Sure, you can offer them a good salary, excellent opportunities for promotion, terrific benefits and all that.
But that’s not what they’re REALLY looking for, even if they tell you otherwise.
The cause. It’s all about the cause.
So now you know.
