When you’re young, you discover the power of the idea.
The idea could be about anything- art, science, business, love, politics, technology. It could be somebody else’s idea, or it could be one you had yourself – it doesn’t really matter. What matters is that it has grabbed you, it has elevated you, it has made your life worth living.
Then you get older and start working for a living, suddenly, you’re surrounded by all these well-meaning numpties who tell you, “Ideas don’t matter, execution matters”.
And hey, It kinda makes sense. I mean, the best idea in the world isn’t much good if it doesn’t lead to anything solid, right?
So after a while you start believing the numpties, wholeheartedly, you start becoming like them – You start measuring everything.
You stop reading books, you start downloading apps. You stop buying jazz vinyl, you start streaming productivity-enhancement mp3s.
Truth and beauty are replaced by sales figures and body fat percentages. Deep conversation is replaced with sales pitches, buzzwords and industry gossip.
So next time somebody tells you “Ideas don’t matter, execution matters”, do them a favor and laugh in their face. They’ll thank you later.
