When there was no Internet to speak of, I spent a lot of time checking out different “cultures”. Rock bands, books, new clubs and bars, art openings, that kind of thing.
Once the Internet came along, BAM! The world changed overnight. This lead me to realize that there are basically three ways to be successful.
Get lucky. Wait to win the lottery. Whatever. A bad plan on so many levels, I’m not even going to go there.
Choose something that a lot of people are doing and JUST. BE. THE. BEST. AT. IT. Say, a real estate broker in Miami, a chef in New York, a coder in Silicon Valley, a guitar player in Austin. Nice if you can pull it off, but you’ll need to get in line. And pray.
Find a niche. The more obscure the better. Be the only Tibetan yak milk importer in the country. Or craft the best hand-made shoes in Milan. OR be the guy you call when billionaires in Houston are divorcing their spouses of thirty years. Read Seth Godin’s “We Are All Weird” for further inspiration in this.
