How lovely. My friends over at Rackspace’s social media group sent me and the team a wee box of “Hughtreats”, based on the litle critters I drew for them. They were made by Annie’s Petite Treats in San Antonio.
The idea of these little critters was to unoffically, or at least, indirectly represent the actual humanity of the company, as opposed to the “company brand”, which is something else altogether. A simple device that actually works, somehow.
The lesson here is, if your marketing ends up being turned into sugary goodness without it having to be imposed from above by some top-down, executive contrivance, it’s probably actually working on some level. That’s my take on it, anyway.
Thanks to Rob, Jeremy et al for thinking of us, I was really touched, seriously.
