My Canadian buddy, Jeph Maystruck had an excellent talk I was privileged enough to hear two years ago, “How To Out-Care Your Competition”.
His thesis was simple; your competition may have more money or employees or customers than you do, but you have no control over that.
What you do have control over is how much you actually CARE.
Care for your customers. Care for your people. Care for your product. Care for your community. The ball is in your court. This is what is actually yours.
So… start there.
Thanks for kick in the butt, Jeph.
