Creativity is born from need.
We’ve been taught that creative thinking is romantic – a shower thought, a long coffee in the afternoon.
But creativity needs to be chased. Creativity is a function of need.
It’s a process, not a product.
It’s the adjective, not the noun.
Completely agree, at Liven Creative our philosophy is ‘Igniting Ideas’ – in essence finding the big idea for our clients. We believe that creativity is indeed something which over time will play an ever increasingly important role for businesses. To find out more about our creative process, please see:https://livencreative.co.uk/about-us/