[Austin, Texas]
Dear Crazy, Deranged Fools,
For those who missed it, here’s an extract from this week’s “Crazy, Deranged Fools” Newsletter:
2. Holiday Cottage? South Congress? What? Again, let me give you the skinny…
B.J., the groovy cat who owns Verde Camp here in Austin [The cottages are painted light green, hence the name…], is letting me stay here for free, which is very kind of him. He’s a friend of a friend, he had a free cottage going, so what the hey, I thought in exchange for his kindness, maybe we could do a little “Marketing 2.0” experiment together- you know how much I like trying these things out…
B.J. is a very cool cat. He worked for Yahoo in the 1990’s as some sort of techie fellow, before leaving there and opening an art gallery in San Francisco soon after. Somehow he managed to make to Austin [I’m sure his now-wife played some part in the story]. He actually knows another SF-art-world friend of mine, Scott Beale of Laughing Squid . Small world. So he bought this piece of property in South Congress, thinking he was building some sort of private home for himself and his lovely wife- somehow it turned out to be a guest cottage enterprise thing. Crazy & Deranged & Foolish. Exactly.
So, my fellow CDF’s, here’s what you can do for me. Please go check out his website, and if you like what you see, please tell your friends about it, or if you REALLY like the look of it, please drop BJ an email and let him know that you checked it out, and say that ol’ Hughie sent ya. Seriously, you’ll make his day. And it’ll be a very useful experiment for me, to see what happens etc. The Power of The Network etc. Please don’t hesitate, Thanks.
Earlier we were at dinner at Guero’s with two other of his friends- he was picking my brains about marketing, and I gave him my whole “Social Object” schpiel … “How do we make Verde Camp a social object?” etc etc. Sadly, he’s already fully booked for SXSW, but he’d be VERY interested in hearing from you, nonetheless.
I can sincerely attest- it’s a very sweet little setup he has going here- if travels ever take you to Austin, I hope you’ll check it out.
This is what “Marketing 2.0” is all about, People… Cool friends of cool friends doing cool shit and sharing it with other cool folk, for fun and to make an honest living- at least, that’s what it means to me… Social Objects, Baby… Crazy, Deranged Foolishness at its finest, Baby… Yeah, Baby… Baby… Baby…
So far I am REALLY enjoying the Newsletter format. So far, it feels like I’m talking to people more directly [to people who actually want to hear from me, as opposed to me being just one more blogger to skim over in one’s RSS feed etc]. Just one man’s opinion etc. I hope you’ll sign up.
Thanks Again for Your Love And Support,
Yours in Crazy, Deranged Foolishness,
Hugh MacLeod
