The Blue Monster just celebrated its one year anniversary. Microsoft’s Steve Clayton reports:
It changed me if not Microsoft. It defines Hugh’s Social Object concept. It defines much of how I think about Microsoft and has been the driving force in my desire to change perceptions that have built up over the years. Microsoft isn’t perfect, but we’re far from the evil that it’s become all to easy to portray. Microsoft is made up of smart, passionate, funny and genuine people. I think Blue Monster has done a pretty good job of helping expose that, amongst other things. One year on I feel very good about that.
Rock on, Clayton.
[Update:] James Moody talks about how the Blue Monster affects his business:
I, myself, carry Blue Monster business cards from Street Cards and that has led to some interesting conversations with clients and prospective clients. Having the conversation has definitely led to more project closings (the good kind of closing) for me than not. The little guy has led more of my meetings into a “what do you think about this” type, than the “here’s what I can do, this is how much it will cost” type, which lets me connect more on a personal level with prospective clients. Once most people see how passionate I am about the software I’m recommending, it changes perceptions of the “big bad bully” on the block.
