This illustration has the opposite thesis to my first book, “Ignore Everybody”. That is, once you’ve come up with your big idea, don’t expect your friends and family to “get it”. They probably won’t.
[Which is why it’s often best to “Ignore Everybody”, QED]
That doesn’t mean they don’t love you or don’t support you, it’s just that truly new ideas take a while to get used to. Especially if people were perfectly happy with the old ones.
“Good ideas have lonely childhoods”, was how I put it.
One of the smartest things I heard in the last decade was what my friend, Doc Searls said:“In order to do anything truly interesting, you need to be off on the side.”
And the great poet, WB Yeats said it even better: “Be secret, and exult.”
Amen to that.
