An expert is a fanatical person who spends their life toiling away at a single thing.
Quite frankly, this is something that most of us simply do not want to do.
Especially in running a business, when more and more we are being asked to be generalists.
As generalists, we must be curious. Curiosity is what makes things come together in that unique way, where “innovation” happens.
But when it comes to that one hairy unsolvable problem, even the best of us need a consult. It sure as heck beats spending the rest of our lives just living and breathing that one thing.
Let’s leave it to the consultants to be the “single thing” experts. That area where you just don’t have the experience or time to figure it out.
