[Cath and Ewan, with me getting the drinks in.]
Last Friday, after making an appearance at Tesco’s in Corstorphine [a genteel suburb of Edinburgh, Scotland] we had a wee geek dinner in Leith with one of Scotland’s most respected bloggers, Ewan McIntosh.
Besides being a lovely chap, Ewan’s created quite an impressive “global microbrand” for himself, becoming an authority on the role of social media within the Education profession. Very cool. Lots of traveling, lots of speaking engagements in America etc. Well done, Ewan. And lovely to see you again, and to meet some of your friends. A jolly night, all round. [Ewan writes the evening up here.]
[UPDATE:] Ewan leaves a comment below:
I wonder if I’ll understand the Global Microbrand concept… no, I’ll never understand *why* it works. But having a blog has really brought me more happiness, new friends and interesting journeys/experiences than any phone call, newspaper article or magazine piece ever has.
Exactly.
