Why are we so obsessed with engaging employees? Because, even small teams of engaged people can move mountains. The tech start-up world has taught us this over and over.
So, we think if we survey more, we’ll understand the problems better. If we have company outings, and some nice perks we’ll fix our culture. But in the end, it all remains the same.
That’s because the first thing that needs to be fixed is simply getting people to give a damn. To care about what they do, how they do it, and who they do it for.
Engagement is an emotional problem with business consequences. Because of this, the most effective solutions are not the usual processes that most people are comfortable with – this is precisely why so few organizations nail it.
Engagement is an emotion first.
