Pamela Warhurst has an excellent TED Talk about how she and her colleagues founded Incredible Edibles, a grassroots organization in small town England that got local people to plant more vegetables, with famously impressive results.
The secret? There wasn’t one. Nor were there any big master plans, other than, when somebody saw a way, however small, to make an improvement, they were allowed to do so.
People were made important at a micro level — and then they found it in themselves to make the macro work exceptional.
