Today’s “Daily Bizcard”, “Apple Seeds” goes to another Edelman dude, Robert Phillips.
Robert is the CEO of Edelman UK. We hung out in Berlin a couple of years ago. Considering it was a working weekend, it was serious fun all round.
This cartoon is about the nature of PR. Unlike most marketing, the game isn’t about writing a check, pulling a lever and waiting for the sales to come in. It’s a wee bit more subtle and long-term than that.
And educating the client about the long-term view is probably the hardest part of the job…
[The Daily Bizcard archive is here etc.]
[Robert, please send me an e-mail at [email protected] with the details you want on the back of the card, and I’ll send a free batch of 100 to you. Thanks!]
