The good news is, everyone is just as scared as you are. The issue is, what are you going to do about it?
Everyone has their secret fears. Some are irrational, some are perfectly reasonable.
The funny thing is, companies have their own unique fears as well, just like individuals. Fear of the competition. Fear of the market. Fear of customers. Fear that the new CEO is off his rocker. Fear of losing.
As with individuals, some of these fears are justified, others are just weird and neurotic.
Like any other fear, it needs to be dealt with, needs to be confronted. It needs to be brought out into the open and talked about.
That’s not easy. If it was, you wouldn’t call it fear, you’d call it something else.
But that’s also where the big opportunities lie. Exactly.
