Which comes first, customer or employee?
It’s the classic chicken and egg problem.
There are many conflicting theories, but on some level, it just makes sense that happier employees will give a happier experience to customers, right?
Logically, the next question is: “Where does happiness come from?”
The strange truth is the it isn’t from the expected reasons. It comes from meaning. A deep connection to purpose and to being part of something larger.
Making work real – real relationships, real outcomes, real future: the paradigm shifts from “The Customer” to “My Customer”.
They take ownership of their work. They feel responsible for the customer.
Customer experience, driven by meaning
