Business, for the most part, is about making money. Sure, the business might have a “higher purpose” attached to it, but hey, serving that higher purpose isn’t much use if you can’t make payroll.
And money, commerce, is this fluid thing that happens in between people and companies. It isn’t a solid, it’s a liquid.
The beginning of the end happens when the people in charge forget this, when they start thinking that their liquid is a solid. That things will never change.
And then some other liquid comes along and eats their lunch. Uber: liquid. Yellow Taxis: solid. You get the idea.
Stay in flow, people. Stay liquid.
