[Babson President Len Schlesinger making the intro…]
Last Saturday my business parter, Jason Korman and I gave a wee Q&A talk up at Babson College entitled, “How To Make The Internet Squeal Like A Pig”, as part of their tenth annual Babson Enterprise Forum. Below are the rough notes/transcription, with Jason asking the questions and me doing the answering. Thanks Again to Len for the great opportunity, we had a blast!
[Further Reading: “Why Social Objects are the Future of Marketing…”]
HOW TO MAKE THE INTERNET SQUEAL LIKE A PIG
Q. So, Make the Internet Squeal like a pig, what you mean by that?
If you’re going to be an entrepreneur these days, you’re going to have to figure out the Internet.
From the entrepreneur’s perspective, what makes the Internet tick? From an entrepreneurial perspective, what actually works?
We’ve built a tidy internet based business over the last ten years, b just obeying a few rules and they’re not easy to execute, but they are easy to understand.
Q. If you were going to generalize about these rules, what could you say?
The Internet is just like anywhere else- offline is just like online. Basically, the ideas that spread, win. The ideas that go no where, lose.
Q. So what spreads, how do you create stuff that goes viral?
Viral is a figment of people’s imagination.
The thing that spreads online, of course, is “great content”. This great content can either be your product itself (Huffington Post), or content about or somehow connected to your product (37 Signals).
