Management science: a manufacturing-based methodology that stopped evolving in the 1960s. Consultants keep tweaking it, applying it, and selling it by the hour.
But we aren’t like management science. We are evolving.
We need strategic thinking and creative outcomes now, not lever pullers who work at perfect speed with zero defects.
And that’s why you’re losing. Because the processes, the systems, the people – they must support what really matters to you.
Culture Science: driving change by connecting intimately with employees and rallying them around a higher purpose. Allow people to anchor in higher purpose and have the freedom to create. If everyone’s aimed at the same outcome, with the freedom to think and act like tinkerers, like entrepreneurs, that’s where real quality happens.
Jessica Higgins, JD MBA BB
Chief Integration Officer, Gapingvoid
