[An aerial photograph of Port Vauban in Antibes, via this post on the Fenderkicker blog.]
Last August I wrote about wanting to spend more time in Antibes. So far that hasn’t happened, but I’m not too worried. It’s all contingent on certain stages of the Thingamy project reaching critical mass.
Sigurd tells me this critical mass is not that far away, so I’m feeling increasingly excited about the prospect of getting down there more often. Especially with it being so dull, cold and rainy here in London all week.
[Bonus Link:] According to Fenderkicker, this yacht’s masts are too tall to go through the Panama Canal, even with the new extension coming in.
[Disclaimer:] Yes, I have a stake in both Thingamy and Fenderkicker. And in suits and wine. Life is good.
[Note to Self:] I wonder if there’s anything else I need to add to my Global Microbrand portfolio?
I would think some sort of custom car builder/customizer would be the next step, no?
Wine, Clothes, Yachts, Giant-Killing Software… you just have to get to the meeting in style, i.e. nice wheels 😉
Ah Cap D’Antibes
Liftport? Granted the payoff – being honest, if there is one – is not next quarter or next year but a year or five or ten away – and it’s not quite a Microbrand.
We’re not marketing wine or yachts. We’re building a launch system – but if Sputnik is a Model-T Ford the space elevator would be a Boeing 747.
Nope – we’re not a consumer biz at all. But being meditative and reflective we’re selling the most precious thing of all – we’re offering hope.
Architecture ? (not software)
The Global Microbrand idea seems very applicable to it…
Can understand why. Have spent time there myself, and it is as you say very agreeable. And Nice, too – just along the coast.
Global Microbranding Idea: The Devil’s Ravioli.