Maybe we’ve been doing it all wrong.
We can measure by impact, or we can measure by effort.
But we know that we can do our best and not touch all the people we want to touch. So why do we judge by impact?
Let’s commit to giving 100% of our hearts, 100% of the time. You can’t control the outcome, after all, but you can control what the input is.
And maybe you’ll find when you get used to giving 100%, 150% will become more doable.
And all of a sudden, that unachievable impact? It will be yours.