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Mission Possible
There’s an old saying in the film business: a movie is only as good as the reasons for making it.
Is the filmmaker trying to bring to light some previously hidden yet unique and eternal truth about the human condition, or is he just trying to cash in on the latest social trifle?
You get the idea.
What’s interesting is that what’s true for film is just as true for any other mission. We don’t always get to choose them, but we do get to choose how meaningful they are to us
Read this week’s post by Rory Sutherland. Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. The following is an excerpt from his new book, “ALCHEMY”.]
Rory somehow mixes up marketing, behavioral economics & British wit in the most compelling way. If you are interested in fresh thinking it is the best investment you’ll make this side of Christmas.
