To innovate, you don’t have to reinvent the whole thing.
If you did, it wouldn’t be called ‘innovation,’ after all – it would be ‘reinvention.’
Innovation is taking what exists and making it better. It’s grown-up copying.
A great friend of Gapingvoid, Mark Earls, makes this point in his book Copy Copy Copy.
Copying, Earls says, isn’t just necessary — it’s smart. Instead of wasting time and brain cells trying to come up with the newest thing, you take something that works and make it better.
You push it forward.
And through that process, you’ve made something new. You’ve created your own idea.
