In the arts, we call it negative space: the utilization of space between objects, patterns, what have you.
It’s what makes the FedEx logo so genius. When you look closely between the E and the X, there’s an arrow. And for FedEx, that arrow is what it’s all about.
It’s not just the FedEx logo, it’s language as a whole. Language is a social construct, something we’ve created to suit our needs. And it doesn’t always work.
Sometimes, the word we’re looking for doesn’t exist in our language or society. And then the truth of your meaning is in the silence.
The silence between words is often where the meaning falls.
