It’s been almost two years since my “Global Microbrand Rant”:
Frankly, it beats the hell out of commuting every morning to the corporate glass box in the big city, something I did for many years. Just so I could make enough money to help me forget that I have to commute every morning to the corporate glass box in the big city.
There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we’re all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don’t think it’s a bad one to aim for.
Though a lot of the personal details have changed since then, it still holds up pretty well.
That’s one of the main reasons I started this website, back in the day. I saw it as a ticket off the treadmill. Not exactly sure how it all happened, but for the most part, my evil plan worked.
I’ve noticed that building a Global Microbrand, whether you’re a tech consultant or a maker of hand-built guitars, is a lot like learning how to teach oneself to be a cartoonist i.e. you need the same three basic ingredients: Talent, stamina and discipline.
Like any good Kung Fu master will tell you- There are no secrets. There is no magic formula. Just a lot of hard work.
