Adriana has this cartoon on her business card, which she bought from here.
Sure, it’s risky to have the f-bomb on your business card. But she tells me it makes a great “idiot filter” for her consultancy business. It weeds out the people who aren’t going to get her… who aren’t ever going to give her any business down the road. Just by the way they react to the card, she can immediately tell if there’s a connection or not.
High risk, high reward. Or something like that…
[Comment- Adriana:] “Absolutely works as an idiot filter. Especially in the US where it’s more risky to use the f-word in a business environment than it is in the UK. As I don’t ‘sell or pitch’ in the traditional way, I need to find those people who will be able to work with me. Or vice versa.”
