Michael Gartenberg explains why he just left Jupiter for a new job at Microsoft, as an “enthusiast evangelist”:
I firmly believe that Microsoft is the only company that will enable the seamless transition for users to move in and out of the different aspects of their lives. In short, no one else comes close to presenting a complete, unified and integrated view of the digital home of the 21st century.
After two years of asking “What’s Microsoft’s next big idea”, this is the closest thing I’ve gotten to an actual answer. Well done, Michael.
With all respect, he’s no Guy Kawasaki is he.
As for Michael’s subjective opinion on the ‘digital home’, I remember digital locks from the 1980s. Where are they now?
Microsoft first needs to prevent itself from being a “me too” company and position itself as the leader in a fair marketplace. Then it needs to go off at a tangent and show us it has some balls and isn’t all about appeasing shareholders with OEM sales of Operating Systems and office software – real people do read the SEC filings too, you know.
So, in short, because Microsoft is pursuing a totalitarian vision, it’s better to be on their side. At least he’s honest.
I pretty much live a Microsoft free life thank God.
The idea of Microsoft getting to run my home could only be compared to the last page of “1984”…
“If you want to imagine the future, imagine a boot, stamping on a human face forever.”