My evil plan goes public buah ha ha ha…
[Bonus Link] Johnnie Moore mentions the Road Trip:
It’s all a million miles away from high-powered branding from the top down. You let go of the trappings of high office when you follow this path, and get down to the grassroots, taking the risk of having some ordinary, rambling conversations in the real world, instead of broadcasting brand mantras over mainstream media. There are no comforting stats of impacts-per-thousands spent this way, just the reality of a certain amount of grind. Of course it’s not really a grind if you happen to like talking to people.
