Gape Into The Void Episode 10 – Converge with Ray Velez
In this episode of Gape Into The Void, Jason and I had the chance to speak with Ray Velez, the CTO of legendary digital agency Razorfish, and co-author of the book, “Converge: Transforming Business at the Intersection of Marketing and Technology.”
In thinking about our chat, I was reminded of the image above. As Ray points out, technology in and of itself is not enough. For brands to really succeed with technology they need to create true emotional experiences around technology – something Razorfish has been focused on for nearly two decades. It’s an approach that blends many disciplines – tech, design, marketing – and lots of creativity.
Ray’s story is an interesting one as he’s gone though Razorfish’s numerous changes in ownership while working with clients ranging from Citibank, to Ford Motor Company, to the National Football League (NFL). He has a great technologist’s perspective on advertising, marketing, creativity and even corporate culture.
You can check out Ray’s book “CONVERGE” here.
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Thanks again for gaping into the void. Rock on.
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