So this is my latest #EvilPlan for my client, HNI Insurance.
I drew the cartoon above.
What I’m going to do is recommend to the CEO, Mike Natalizio to get it made up into a stack of signed, limited edition prints. Say, 30 or 50 of them.
Then get them framed.
Then send them off as gifts to the the 30 or 50 most influential people in the trucking business. As a conversation starter.
“Let’s talk about the issues, People.”
The trucking business is full of messy issues [e.g. people dying in road accidents every day, which HNI is in the front line of], so why not address them more openly, more forthrightly?
Like it says in “Tribes”, by Seth Godin, the way to succeed is to be a leader.
HNI hired gapingvoid because they wanted to be more successful.
And I’m saying right back, OK, if you want to be more successful, you have to take a leadership position on something that matters.
Which means having a “smarter conversation”.
And these prints would be their opening salvo.
None of this is rocket science, all that’s required is that a decision be made.
A decision to be a leader. A decision to have a smarter conversation.
Not rocket science.
Easy.
[PS: We’ll see what Mike says. At time of posting this, Mike hasn’t seen the cartoon yet. I’m surprising him! Heh.]
